If you would like to gain a general understanding of the key concepts in commerce and marketing and also understand the basics of business and management, then this study programme is for you.
The 7-semester programme consists of 4 semesters at International Business School in Budapest, Hungary followed by semester 5 and 6 at Dublin Business School in Dublin, Ireland. Semester 7 is compulsory work placement. Qualifying students receive the degrees of both institutions.
|Duration of programme||7 semesters|
Tuition fee per semester
(no tuition fee for semester 7)
|Tuition fee for the full programme||€ 22,200|
|One-off registration fee for non-EU citizens||€ 900|
|Degree awarded by||IBS and Dublin Business School*|
|Work placement (compulsory in semester 7)||Yes|
|Study abroad available (in semester 3 and/or 4)||Yes|
|Campus||Budapest (Hungary) and Dublin (Ireland)|
For Hungarian citizens**:
• Secondary school leaving certificate
For international applicants:
• Secondary school leaving certificate
• IELTS 6.0 or equivalent***
|Language of tuition||English|
*Optional, however, only students who complete semester 5 and 6 at Dublin Business School will receive the degree of DBS.
**For the successful completion of the programme, approximately B2-level knowledge of English is required. If you are unsure, you can test your English language skills here.
*** i.e.: TOEFL 72, GCSE English, Duolingo 95, IBS own English testing, etc. Please find further details here
Graduates of this double Hungarian and Irish degree programme will become experts in marketing with a special emphasis on the use of digital tools. You will be in a good position to work as a digital marketing manager, SEO expert, PPC specialist, or e-commerce expert. The organizations you can work for are also very diverse: typically, you can take up a position at digital marketing agencies, multinational corporations and SMEs, or even run your own consultancy services, although the skills you will gain are also increasingly sought after in public administration (municipalities, ministries, schools) and in not-for-profit organizations (foundations, associations).
In addition to providing a solid foundation in the theory of marketing, the programme is highly practice-oriented. A very important criterion in the selection of our prestigious faculty is that they have real-life business experience. The seminars are always interactive, where tasks, assignments, and discussions prepare students for thinking and working both individually and together in teams.
The knowledge of professional English business language enables graduates to succeed in the business world. This can be further enhanced by a two-semester study at Dublin Business School in Ireland where you can acquire an Irish BA (Hons.) in Marketing (Digital Media) degree in addition to your Hungarian BSc in Commerce and Marketing (kereskedelem és marketing alapképzés) degree awarded by IBS.
You can also opt to take part in the Erasmus+ programme while studying at IBS.
Skills and Competences
Business and academic communication skills, such as presentation, argumentation, and negotiation skills; use of IT tools, including web design and customer relationship management tools; quantitative skills; effective adaptation to environmental changes; intercultural and teamwork skills are some of the most important skills students will develop during the programme.
Please find the curriculum here.
* IBS reserves the right to change the curriculum.
Please find the programme specification here.
Through this programme you will have insights into a wide array of issues and areas in commerce and marketing and, specifically, related to digital marketing. As a result, you will be able to make a positive contribution from smaller firms to large multinational corporations, the public sector, or your own business in the areas of digital media production, brand management, digital advertising and PR, and e-commerce.