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In today's rapidly evolving business world, the integration of AI and Data Analytics is essential for staying competitive and innovative. Our BSc in Management with specialisation in AI and Data Analytics equips you with the tools to transform vast data into actionable insights, enabling more informed decision-making and strategic planning. This specialization enhances your ability to optimize operations, predict market trends, and personalize customer experiences, driving efficiency and growth. As businesses increasingly rely on data-driven strategies, proficiency in these areas will become a crucial asset for business leaders who aim to leverage technology for sustainable success and a distinct competitive edge.

This double degree programme of studies between IBS (Hungary) and The University of Buckingham (UK), delivered in Budapest, covers the core knowledge and skills related to your programme using an interactive and practice-oriented approach to teaching and learning in small groups, and it also includes the UpSkill programme, our HR award-winning employability skills development framework as part of your studies.

General info

Starting date February and September
Tuition fee per semester € 3,700
Tuition fee for the full programme € 22,200
One-off registration fee for non-EU citizens € 900
Degree awarded by The University of Buckingham and IBS
Common first year Yes
Work placement available Yes
Study abroad available Yes
Campus Budapest
Admission criteria • Secondary school leaving certificate
• IELTS 6.0 or equivalent*
Language of tuition English

* i.e.: TOEFL 72, GCSE English, Duolingo 95, IBS own English testing, etc. Please find further details here

Programme Content

This is a specialisation of the Business Management programme.

We consider developing our students' employability skills highly important. IBS has set up UpSkill scheme, which enhances and develops the skills which are most demanded in the job market to ensure that our graduates have an advantage over others in job applications. Read more about it here.


Please find the curriculum here.*

* IBS reserves the right to change the curriculum.

Career Opportunities

Graduates of the BSc in Business Management with Specialisation in AI and Data Analytics are well-positioned for a diverse range of career opportunities. With businesses across all sectors prioritizing data-driven decision-making, there is a high demand for professionals skilled in AI and analytics. Career paths include roles such as Data Analyst, Business Intelligence Manager, AI Consultant, and Data Scientist. Additionally, graduates can pursue positions in marketing analytics, financial analysis, and operations management, where their ability to interpret complex data and implement AI solutions can drive significant improvements. This specialization also opens doors to leadership roles in innovation and strategy, providing a competitive edge in the job market and a pathway to impactful, future-focused careers. Graduates may continue their studies on the MSc in IT for Business Data Analytics programme.