IBS Budapest

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People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our BSc in Business Management with Marketing bachelor's degree, you can gain thorough knowledge in marketing research, communication and management.

Programme Content

This is a specialisation of the Business Management programme.

We give considerable importance to increasing students' employability skills. IBS has set up its UpSkill scheme, which enhances and develops the skills which are most demandable in the job arena to ensure that our graduates have an advantage over others in job applications. 
Read more about it here.

Curriculum

Duration of programme 6 semesters
Starting date* February and September
Tuition fee per semester € 3,700
One-off registration fee for non-EU citizens € 900
Degree awarded by The University of Buckingham and IBS
Common first year Yes
Work placement available Yes
Study abroad available Yes
Campus Budapest
Admission criteria High School Leaving Certificate
Language of tuition English

*Due to the ongoing health crisis that limits international travel, we enable all our applicants to start their studies online in the first year.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

“It’s great to spend your study years abroad. I love being independent and at the same time make new friends with students from other parts of the world. I am learning to respect other cultures, religions and very different ways of thinking and behaviour. Team projects and international days facilitate sharing our traditions, yet accepting new ideas. IBS is a real melting pot.”

Moshar Ben Zion, Israel

"Marketing is comparable to nuclear power, you not only have to be extremely skilled and experienced but have responsible thinking to keep it under control."

Bálint Nagy, Head of the Department of Marketing