People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our BSc in Business Management with Marketing bachelor's degree, you can gain thorough knowledge in marketing research, communication and management.
Programme Content
This is a specialisation of the Business Management programme.
We give considerable importance to increasing students' employability skills. IBS has set up its UpSkill scheme, which enhances and develops the skills which are most demandable in the job arena to ensure that our graduates have an advantage over others in job applications.
Read more about it here.
"Marketing is comparable to nuclear power, you not only have to be extremely skilled and experienced but have responsible thinking to keep it under control."
Bálint Nagy, Head of the Department of Marketing
| Duration of programme | 6 semesters |
| Starting date* | February and September |
| Tuition fee per semester | € 3,700 |
| One-off registration fee for non-EU citizens | € 900 |
| Degree awarded by | The University of Buckingham and IBS |
| Common first year | Yes |
| Work placement available | Yes |
| Study abroad available | Yes |
| Campus | Budapest |
| Admission criteria | High School Leaving Certificate |
| Language of tuition | English |
*Due to the ongoing health crisis that limits international travel, we enable all our applicants to start their studies online in the first year.
Career Opportunities
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.
“It’s great to spend your study years abroad. I love being independent and at the same time make new friends with students from other parts of the world. I am learning to respect other cultures, religions and very different ways of thinking and behaviour. Team projects and international days facilitate sharing our traditions, yet accepting new ideas. IBS is a real melting pot.”
Moshar Ben Zion, Israel