People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our BSc in Business Management with Marketing bachelor's degree, you can gain thorough knowledge in marketing research, communication and management.

This double degree programme of studies between IBS (Hungary) and The University of Buckingham (UK), delivered in Budapest, covers the core knowledge and skills related to your programme using an interactive and practice-oriented approach to teaching and learning in small groups, and it also includes the UpSkill programme, our HR award-winning employability skills development framework as part of your studies.

*Due to the ongoing health crisis that limits international travel, we enable all our applicants to start their studies online in the first year.

** i.e.: TOEFL 72, GCSE English, Duolingo 95, IBS own English testing, etc. Please find further details here

This is a specialisation of the Business Management programme.

We give considerable importance to increasing students' employability skills. IBS has set up its UpSkill scheme, which enhances and develops the skills which are most demandable in the job arena to ensure that our graduates have an advantage over others in job applications. Read more about it here.

Please find the curriculum here.*

* IBS reserves the right to change the curriculum.

Please find the programme specification here.

Please find the degree sample here.

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.