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People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our BSc in Business Management with Marketing bachelor's degree, you can gain thorough knowledge in marketing research, communication and management.

This double degree programme of studies between IBS (Hungary) and The University of Buckingham (UK), delivered in Budapest, covers the core knowledge and skills related to your programme using an interactive and practice-oriented approach to teaching and learning in small groups, and it also includes the UpSkill programme, our HR award-winning employability skills development framework as part of your studies.


General info

February 2025 September 2025
Duration of programme 6 semesters 6 semesters
Starting date February and September February and September
Tuition fee per semester € 3,700 € 4,000
Tuition fee for the full programme € 22,200 € 24,000
One-off registration fee for non-EU citizens € 900 € 900
Degree awarded by The University of Buckingham and IBS The University of Buckingham and IBS
Common first year Yes Yes
Work placement available Yes Yes
Study abroad available Yes Yes
Campus Budapest Budapest
Admission criteria • Secondary school leaving certificate
AND
• IELTS 6.0 or equivalent*
• Secondary school leaving certificate
AND• IELTS 6.0 or equivalent*
Language of tuition English English

* i.e.: TOEFL 72, GCSE English, Duolingo 95, IBS own English testing, etc. Please find further details here

Programme Content

This is a specialisation of the Business Management programme.

We consider developing our students' employability skills highly important. IBS has set up UpSkill scheme, which enhances and develops the skills which are most demanded in the job market to ensure that our graduates have an advantage over others in job applications. Read more about it here.

Curriculum

Please find the curriculum here.*

* IBS reserves the right to change the curriculum.

Programme Specification

Please find the programme specification here.

Degree Sample

Please find the degree sample here.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

"I learned a lot more about how to prepare for a photo shoot and IBS helped me in strengthening my photography skills."

Joachim A. Bergströmis, Sweeden

"Marketing is comparable to nuclear power, you not only have to be extremely skilled and experienced but have responsible thinking to keep it under control."

Bálint Nagy, Head of the Department of Marketing