Sustainability! Balanced development! Thriving Business! Huge Profits! Contradictory terms? Can responsible marketing make sense at all?

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Listen to the thoughts of the „world’s poorest president” José Mujica, the President of Uruguay since 2010. What do you think? Share your thoughts in the comments section with Bálint Nagy Head of IBS Marketing Department who recommends this video, and also other readers on the future of a consumption and growth driven economy. (Not bad for some Spanish practice either.) More on the President: