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The Inditex Group and H&M posted rather gloomy numbers on their sales for the past months; Zara reportedly blames the unsually cold spring. In the meantime, ASOS, a United Kingdom-based retailer tought the giants a lesson in sales and marketing producing double-digit growth at home and abroad. The unprecedented growth and success of fast fashion brands might come to an end due to a changing customer behavior or is just seasonal volatility and bad weather indeed? Do you buy fashion items online online?
source: RTE, Financial Times