Culture by Geert Hofstede

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Professor Geert Hofstede and Culture

  Born: 2, October 1928 Haarlem, the Netherlands Most popular book: "Cultures and Organizations: Software of the Mind" Universities he visited worldwide: Hanze University and Applied Sciencies Groningen, Maastricht University, Tilburg University

IBM research:

Geert entered part-time doctoral study at Groningen University in The Netherlands, and received his PhD in social psychology cum laude in 1967. His thesis was titled “The Game of Budget Control.” During this time, he joined IBM International, working as a management trainer and manager of personnel research. He founded and managed the Personnel Research Department. This was his transition from the field of engineering and into psychology. In this role, he played an active role in the introduction and application of employee opinion surveys in over 70 national subsidiaries of IBM around the world. He traveled across Europe and the Middle East to interview people and conduct surveys regarding people’s behavior in large organizations and how they collaborated. He collected large amounts of data, but due to the pressures of his daily job, was unable to conduct a significant amount of research. When he took a two-year sabbatical from IBM in 1971, he delved deeper into the data he had collected from his job, and discovered that there were significant differences between cultures in other organizations, but got the same ranking of answers by country. At the time, the results of the IBM’s surveys, with over 100,000 questionnaires, were one of the largest cross-national databases that existed.

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