Students taking the Public Relations module at IBS acquire practical PR skills through „learning by doing”, a method initiated and managed by module leader Dr. Márta Szabados. Participants devise a comprehensive PR plan for a real-world company, along with their international teammates. In 2015, CANON Hungária, our strategic partner, granted generous prizes to the first three groups of students. These were handed over by Botond Kováts, and Enikő Szalai, HR Director of CANON at the Award Ceremony.
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