Real-life Education at IBS

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Students taking the Public Relations module at  IBS acquire practical PR skills through „learning by doing”, a method initiated and managed by module leader Dr. Márta Szabados.

Participants devise a comprehensive PR plan for a real-world company, along with their international teammates.

Former PR students have worked with leading companies and not-for-profit organizations like Samsung, SAP Hungary, Vodafone Magyarország Zrt., Chinoin (Sanofi-Aventis), CX-Ray, Greenpeace Central and Eastern Europe, Unicef Hungary, and Lions Club Hungary. Szabados is pleased with the results, and so is Professor Gábor Sarlós, teaching the course and liaisoning with some of the companies for many years.

Says Botond Kováts, Corporate and Marketing Communication Manager of CANON Hungária Kft., our partner in the current academic year: „Tasks of this kind, I believe, form an integral part of offering parctical education to students. Through accomplishing them, they will get into a situation which will be part and parcel of their everyday work later as agents, as marketing and PR professionals. We were pleased to pass on our values to a generation for whom photos generally mean sharing via mobile applications and social media.   We, too, benefited from this co-operation a great deal, since they are our target audience, and as such, their critical approach, identification with the brand through this work, and their ideas were not only  informative for us, but we could also see how they would convince their own generation to use professional cameras instead of a mobile phones.”

Other than sharing important information with students, CANON Hungária granted generous prizes to the first three groups of students. These were handed over by Botond Kováts,  and Enikő Szalai, HR Director of CANON at the Award Ceremony held at the end of the previous semester.

Congratulations again to the winners, and many thanks to all participants for their hard work. We are PROUD of you all!

Read about last year's competition here!