Workshop with former IBS student Orsolya Molnár

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IBS master's students had the opportunity to listen to and work with IBS alumna. 

Orsolya Molnár is Senior Brand Manager of Heineken Hungary. Ms. Molnar not only shared some real exciting facts, figures and insights about Heineken brands and their marketing strategy but also worked together with students who had to prepare an agency campaign brief in the second half of the session.

"I am delighted that IBS has a number of brilliant former students like Orsolya, who are working in senior positions at companies like Heineken and are willing to dedicate time to come back to their university and share their experiences" - added Prof. Bálint Nagy, Head of the Marketing Academic Area.