IBS Budapest

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We offer the MSc in Brand Management by Research programme in English, leading to the Master of Science degree conferred by our British partner, The University of Buckingham.

Duration of study period

12 months

Starting date September, February
Tuition fee per year € 9,400
One-off registration fee for non-EU citizens € 900
Degree awarded by The University of Buckingham
Campus Budapest*
Admission criteria First or second class degree
Language of tuition English

*Students have to consult with their supervisors on the campus 12 times per year. At the end of the programme the viva voce examination is also held on the Budapest campus.

Course outline:

What are the challenges that marketing and branding face today? What links are there between management, marketing and strong product or service brands? Today’s marketers do not simply need an understanding of consumer needs, they must also be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At IBS, research students will be encouraged to explore and engage with potential brand strategies and develop an understanding of their social, political and cultural context.

The Master’s by research programme offered by IBS allows you to pursue your own theories and ideas and contribute to research in your field. The emphasis of our Master’s by research programme is on independent research and one-on-one consultations.

IBS welcomes research proposals that match or are similar to IBS staff’s current research topics and/or fall within the potential supervisors’ areas of expertise. You can gain more specific knowledge on the supervisors and the topics that they are familiar with, by clicking on their name on the right side of the page. (N.B. The list is not a comprehensive register of all potential supervisors as faculty from other programmes or faculty members without full supervisory privileges may request approval to supervise graduate students in this programme.)


Entry requirements

  • first or second class, upper division degree or significant work experience. A Master’s degree is preferred. Please email your detailed research plan and one academic referee’s report soon after your online application to info@ibs-b.hu

  • sufficient English skills and academic knowledge that the IBS Research Officer checks with an Orientation Interview via Skype. The interview is followed by the IBS English language test (you can be exempt from the test with a sufficient score of IELTS, TOEFL, Cambridge or Pearson),

  • If student is accepted by the Research Programmes Council, student will proceed with payment transfer of the first year’s fee and start the visa application if required.

Guide to Writing Your Research Proposal

Academic referee's report

Selection process

Candidates apply online, sending in their supporting documents, and will be assessed on this basis by the Programme Director.

Teaching methods

The programme does not offer systematic instruction to brand management; instead, the emphasis is on independent research and one-to-one supervision.

During the programme there is a close working relationship between student and supervisor. While the final thesis must be an independent work, it is the supervisor who offers advice on refining the topic (if necessary), on primary sources, on secondary reading, on research techniques and on writing the final text (which should be not more than 40,000 words). The supervisor shall always be the student’s primary contact for academic advice and support.

Apply now!

Guide to Writing Your Research Proposal