International Business School

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Image, Country, Logo

Professor Bálint Nagy on the connection of country image and logo.

    New MBA in Data-Driven Management programme at IBS

    The programme aims to equip young managers with the latter essential data management, analysis and visualisation skills.

      New facility at IBS library

      IBS has launched new programmes both on masters and doctorate levels, Master's by Research and DPhil (PhD) programmes in English, all leading to the degree conferred by The University of Buckingham.

        The No Asshole Rule

        During István Papp’s guest lecture, an intriguing question was raised: “What decision would you make when an employee is a creative person with high performance but, simply said, is an asshole?”

          Most In-Demand Skills on the current Hungarian Job Market

          We are happy to share with you the results of a joint research conducted by IBS and Profession.hu on the most required career skills.

            Is evolution a pact with the devil?

            Can the next step of human evolution involve a partial dementia? Professor Bálint Nagy on evolution and education

              IBS – I Build a Startup Competition, Second round – One Pager

              The second round of the first IBS I Build a Startup international startup competition ended 3 March with 16 submissions all together.

                IBS – I Build a Startup Competition, First round – Elevator Pitch

                The first round of the first IBS I Build a Startup international startup competition ended 9 December with 40 submissions all together.

                  Farewell to the term “Advertising agency”

                  Professor Bálint Nagy, Head of the Department of Marketing, on the future of advertising agencies

                    Robots might take our jobs, but should we worry about that?

                    According to an Oxford University study, 35% of jobs in the UK are at high risk of computerisation over the following 20 years. How will human workers be affected?

                      To Sell Is Human: The Surprising Truth About Moving Others

                      ‘Whether you are an educator, an art director or a project manager, you are in sales,’ argues Daniel Pink in his book.

                        Dr. Tamás Ákos, the Deputy CEO of CIB Bank at IBS!

                        Mr. Tamás Ákos, dr., the Deputy CEO of CIB Bank responsible for the retail operations of 1,100 people gave a lecture to our students.

                          Who is Watson? IBS professor Bálint Nagy in Jazzy Radio

                          Professor Bálint Nagy and Peter Benedek, Sales Leader of the South-East European region at IBM, were talking about a supercomputer, named Watson.

                            Is there a new alternative to measure national progress?

                            Our professor, Péter Bárczy, Head of Department of Economics talks about Social Progress Index, a new alternative to measure national progress.

                              No company can afford to forget about mobile as a communication channel

                              Guest lecturer Szabolcs Budaházy from Arworks talked about Augmented Reality within the MSc in Marketing Management programme.

                                Thomas Piketty rejects Legion d'honneur

                                France's celebrity economist and best-selling author, Thomas Piketty refused to accept the country's highest state award, the Legion of Honor.

                                  Home country bias in consumers’ retailer preference formation in Hungary

                                  The role of cognitive, affective and normative influences, by Edina Láng and Dr. László Láng.

                                    Exclusive interview with Elek Straub, DayOne Venture Capital Fund, on startups

                                    Elek Straub, Managing Partner and Chairman of the Board of Day One Capital gave us an interview.

                                      From the world of pyjama and cold coffee to co-working lab, startup and further...

                                      Bence Bogár was the initiator to set up a program within KIBU to help start-ups.

                                        Are men and women equal?

                                        The latest Global Gender Gap Report, 2014 has been published.