Cast into deep waters no. 2: Motivation

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"Try Again. Fail again. Fail better."

Although guest lecturer of the Entrepreneurship module, Ildikó Nagy is hardly older than the students listening to her, she already has considerable experience in the field of marketing communication strategies for start-ups & early stage companies. She has worked both for profit oriented and non-profit companies, as a communication, marketing strategist. In her recent position she has been the Marketing Coordinator at Sybrillo Inc. for 8 months. Sybrillo is a remote controlled, waterproof GoPro stabilizer with endless roll and 3D timelapse. It has been developed by a group of engineers and business specialists at the premises of the Demola Innovation Lab at the Budapest Technical University. The startup members have teamed up more than two years ago to bring a fascinating and innovative hardware and software combo to the market. They had successfully launched a Kickstarter campaign to reach out to their target audience and to get the foundation to be able to prepare the production of the device. After the successful campaign they are now really busy with the development of the product. Currently they are exhibiting in Los Angeles at CES, the world's largest tradeshow for consumer technology and America's largest annual tradeshow of any kind.

Ildikó’s lively talk about motivation reflected an energy bomb type of person, a motivation role model herself. She did not diminish the difficulties of being a “startupper”. Being a real entrepreneur is freaking hard. As she highlighted, no matter how many times she has talked in front of large audiences, she openly confesses every time that she is still scared when it comes to be on stage. Her advice is to find something that channels your fear into the right directions. We cannot avoid stepping out of our comfort zone if we are really passionate about what we want to do. In the same spirit, she was wearing a T-shirt, a work of an Israeli street artist, which said, “If anxiety would be superpower I would be a super hero.” We have this ridiculous negative culture about failing. But an entrepreneurial mind-set requires to try and try again, even if we know that failures is actually unavoidable. We should take these failures as real chances, very much like the Irish writer Samuel Beckett said, “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”

BSC IN MANAGEMENT