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Krisztina Rita Dörnyei

  • associate professor
  • Marketing
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Krisztina Rita Dörnyei has been an Associate Professor at IBS since 2015. She has ten years of teaching experience (at both the graduate and the postgraduate level) with IBS; Corvinus University, Budapest; Universitatea Babes Bolyai; Tecnológico de Monterrey; and EPHEC. She designed and teaches a number of courses in the field of marketing (International Marketing, Global Brand Management, Marketing Research, Marketing Communication, etc.). Her current research interests focus on the importance of product packaging in marketing, corporate identity and consumer information search behaviour. She has experience in supervising and managing research projects. She has authored two books, several book chapters and peer reviewed articles in international and Hungarian journals. She is a supervisor of doctoral students at IBS Budapest.