We offer the MSc in Brand Management by Research programme in English, leading to the Master of Science degree conferred by our British partner, The University of Buckingham.
|Duration of study period|
|Starting date||continuous, from 1 February 2017|
|Tuition fee per year||€ 9,400|
|One-off registration fee for non-EU citizens||€ 900|
|Degree awarded by||The University of Buckingham|
|Admission criteria||First or second class degree|
|Language of tuition||English|
*Students have to consult with their supervisors on the campus 12 times per year. At the end of the programme the viva voce examination is also held on the Budapest campus.
a first or second-class honours degree from a recognised university or a recognised professional qualification with significant and relevant work experience,
sufficient English skills and academic knowledge that the IBS Research Officer checks with an Orientation Interview via Skype after the online application. The interview is followed by the IBS English language test (you can be exempt from the test with a sufficient score of IELTS, TOEFL, Cambridge or Pearson),
after a successful Skype interview and English testing student must submit his/her proposal by email. If the proposal is accepted, student will proceed with the payment transfer of the first instalment and then will have a consultation session on his/her proposal with the Supervisor via Skype.
Candidates apply online, sending in their supporting documents, and will be assessed on this basis by the Programme Director.
The programme does not offer systematic instruction to brand management; instead, the emphasis is on independent research and one-to-one supervision.
During the programme there is a close working relationship between student and supervisor. While the final thesis must be an independent work, it is the supervisor who offers advice on refining the topic (if necessary), on primary sources, on secondary reading, on research techniques and on writing the final text (which should be not more than 40,000 words). The supervisor shall always be the student’s primary contact for academic advice and support.