Orsolya Mikola earned her Msc degree in Economics and later her MBA at the Corvinus University of Budapest. She has extensive experience in marketing gained during the past 25 years at several multinational companies, where she worked as marketing leader in different positions. She managed well konwn brands such as Lipton, Telenor, Vodafone and UPC. Besides classical Brand and Marketing management she has significant experience in Market Research and Customer relationship management. Her main area of interest is Marketing Strategy, Marketing planning and Customer focus. She has been teaching Marketing for 5 years as guest lecturer at different universities.